KUALA LUMPUR: Astro Malaysia Holdings Bhd is committed to investing over RM300 million in local content for its financial year ended Jan 31, 2024 (FY2024), despite the macroeconomic headwinds that necessitate prudent cost management.
In an effort to provide customers with better value bundles, Astro group chief executive officer Euan Smith emphasized the importance of incorporating flagship local shows, live sports, top global streaming services, and broadband all in one convenient place.
To cater to the diverse preferences of viewers, Astro offers three distinct video services: Astro, NJOI, and sooka. Smith explained, “We focus on delivering exceptional value and experiences to our customers.”
During FY2023, Astro collaborated with the nation’s top creative talents and award-winning producers to produce over 10,300 hours of local content. This collaboration resulted in the creation of popular shows such as ‘Projek: High Council’, ‘One Cent Thief’, and ‘Kudeta’.
As a home-grown content and entertainment brand, Astro is committed to championing local vernacular content. Smith highlighted the premium content produced by Astro, stating that it truly captures the interest of Malaysians.
Despite the ongoing macroeconomic challenges faced by households and businesses, Astro remains dedicated to delivering exceptional value and experiences to its customers. Smith mentioned that 25% of their customers are now enjoying their new streaming TV packs and broadband offerings.
Furthermore, Astro Fibre, which was launched in March 2022, has seen a significant increase in demand. The broadband customer base grew by 28% in 2023 compared to 2022.
Astro recently entered a strategic partnership with the Malaysian Football League (MFL) to become the official broadcaster of MFL’s Malaysia League competitions from 2023 to 2025. Smith emphasized the importance of sports, stating that Astro and MFL are committed to raising the bar for coverage of local football leagues.
Since the season’s kick-off in February, Astro has already recorded a total TV audience of 5.9 million. The response for Liga Malaysia Packs has also exceeded expectations, with 58,000 viewers on Astro and NJOI.
Overall, Astro Malaysia Holdings Bhd remains committed to investing in local content and providing exceptional value to its customers, even in the face of challenging economic conditions.
Credit: The Star : Business Feed
