ASICS introduces the latest GEL-KAYANO™ 30 running shoe, featuring brand new adaptive technology to provide runners with exceptional stability and unprecedented comfort for the full duration of a run – from first stride, until last.
The landmark 30th iteration of the iconic GEL-KAYANO™ series is the result of ASICS Design Philosophy. This unique approach embodies ASICS’ long-standing commitment to rigorous user testing, biomechanical science, sustainability and decades of continuous innovation to create products that feel best for both body and mind.
It is this approach that has enabled the creation of the GEL-KAYANO™ 30. The shoe reimagines the level of comfort that can be achieved in a stability shoe through the inclusion of new 4D GUIDANCE SYSTEM™ technology that supports runners by adapting to pronation changes over the course of a run caused by fatigue.
Instead of bracing the feet to restrict movement, the 4D GUIDANCE SYSTEM™ features an integrated design that works with movement of the body to continue providing optimum stability and enhanced comfort when a runner needs it most.
GEL-KAYANO™ 30 has also been specially developed to deliver softer landings thanks to its new PureGEL™ technology, providing increased shock absorption and smoother transitions for the runner. In addition, the shoe features improved comfort and speed through a combination of lightweight FF BLAST™ PLUS ECO cushioning, and an increased 4mm in stack height.
The result of all these advancements is a shoe so comfortable it barely feels like a stability shoe at all. In tests conducted by ASICS Institute of Sport Science in Kobe the GEL-KAYANO™ 30 delivers significant improvements in comfort to its predecessor. Testers also experienced that the shoe was even more comfortable after long runs than when they first put them on.
Runners, when considering the product, will benefit for the first time from ASICS labelling the shoe with its total amount of CO2e emissions emitted across its lifecycle, enabling consumers to make an informed purchase decision when it comes to the shoe’s environmental impact.
The new GEL-KAYANO™ 30 is available in stores nationwide and online at asics.com for RM699. To learn more about ASICS’ commitment to sustainability, visit asics.com/mk/sustainability.
