Artificial intelligence is revolutionising the digital landscape, including social media platforms. YouTube and Snapchat are increasingly integrating AI into tools and features to facilitate content creation. So what’s in store from these new AI assistants?
YouTube recently announced a series of AI-based innovations at its “Made on YouTube” event. These new features aim to enrich the experience for creators and viewers alike.
Last year, YouTube launched “Dream Screen”, a feature for generating imaginative backgrounds for YouTube Shorts. Now, the platform is going one step further by enriching it with Veo, Google DeepMind’s AI-based video generation model. Thanks to Veo, creators will be able to bring to life visual concepts that were “once impossible to visualise”, the platform explains on its official blog.
The tool will be able to create a six-second video clip from the user’s footage. “For example, if you’re looking through your footage and feel like you’re missing something to help tie it all together, you can effortlessly generate a singular clip that fits right in with the content you’ve already captured,” explains YouTube.
In addition, YouTube has also unveiled a new AI-powered assistant designed to help provide users with inspiration. It will be able to suggest personalised content, such as video ideas, titles, thumbnails and outlines to match the creator’s style.
The online video platform isn’t the only one interested in AI-powered content creation. Snapchat unveiled new AI tools at its annual “Snap Partner Summit 2024” event.
Indeed, Evan Spiegel’s social network announced the enhancement of its augmented reality creation tools via the “GenAI Suite”.
“Now, through the Animation Library, creators can choose from hundreds of high-quality movements,” the platform explains in a news release. Snapchat goes on to describe how users will be able to generate content from simple text descriptions.
“Body Morph generates full 3D characters, costumes, and outfits through a text or image prompt,” the platform says. Meanwhile, it continues, “Icon Generation provides creators with images to represent their Lens on Snapchat, making it easier for their Lenses to be discovered by our global community.”
Soon, AI-based enhancements will be coming to Bitmoji, the little virtual characters on the social network that are supposed to represent its users.
“We’ll make it possible to generate an animation through a simple description, bringing Bitmoji to life. We’ll also support Video to 3D Gaussian Splats, letting creators bring 3D renderings of real-world objects into Lenses. By taking a short video of an object and uploading it to Lens Studio, the object will be reconstructed into a photorealistic 3D asset,” explains Snapchat. – AFP Relaxnews
