The younger generation, known as Generation Alpha and born after 2010, has a strong affinity for video games. This generation spends more of their entertainment time playing games compared to streaming sites and social networks.
In addition to playing games, Gen Alpha kids also enjoy watching gaming content, streaming, and being part of gaming communities. Video games have become an essential aspect of their daily lives.
According to Newzoo’s Global Gamer Study 2023, video games play a significant role in the lives of Generation Alpha. Games are the primary source of entertainment for this generation, with 22% of their entertainment time spent on playing games each week. Streaming movies and shows account for 17%, followed by social networking (16%), television (16%), music, podcasts, and radio (15%), and reading (14%).
Compared to previous generations such as Gen Z, Millennials, Gen X, and Baby Boomers, Generation Alpha devotes the most time to video games, whether it’s playing, watching gaming content, or interacting with other gamers. Gen Z spends an equal amount of time on video games and social networking (19%), while Millennials prioritize social networking (19%), followed by video games and streaming (18%). Gen X and Baby Boomers favor television, with 20% and 25% respectively.
81% of Generation Alpha prefers playing games on mobile devices, while 50% choose consoles and 41% use PCs. Some also play games on multiple platforms, with 17% playing on mobile, console, and PC. These figures are similar to Millennials, slightly lower than Gen Z (18%).
The study reveals that Generation Alpha has the highest percentage of gaming enthusiasts, with 94% expressing interest in video games. The younger the generation, the greater the number of gaming fans. Baby Boomers have the lowest presence in this field, with only 43% enthusiasts, while Gen X has 64%, Millennials have 82%, and Gen Z has 90%.
The research predicts that as younger generations grow up with gaming and new technologies make gaming more accessible, participation rates among older generations will increase in the future.
Gen Alpha gamers engage in various forms of gaming besides direct gameplay. 43% of them participate through playing, watching, and other activities such as joining gaming communities, following streamers, and creating content. Platforms like Roblox, Minecraft, and Fortnite are particularly popular among this generation, as they offer immersive social experiences.
The report concludes that gaming has become an integral part of younger generations’ daily social life and identity, turning it into a way of life rather than just a pastime.
*The study conducted between February and May 2023 involved 74,295 people in 36 countries.
