PARIS: OpenAI, a US company, has unveiled a new tool called Sora that can create realistic video snippets from just a few lines of text, sparking concern among content creators about the potential threat to their jobs from algorithms.
The response to Sora has varied from excitement to apprehension about the direction of the industry. Some, like YouTuber Marques Brownlee, express fear and alarm at the idea of AI taking over their jobs, while others, such as Caleb Ward, are eagerly awaiting the tool to use in their work.
Ward and Brownlee both agree, however, that the introduction of this tool is a major development for the industry. Ward, who gained fame for creating a trailer for a Wes Anderson-style Star Wars movie, called it a “big deal for the filmmaking and creative world.”
OpenAI, the company behind ChatGPT, announced that Sora is not yet available to the public. The company mentioned that “a number of visual artists, designers, and filmmakers” have been chosen to help test the tool, without specifying its use cases.
The company released sample videos, including scenes of a stylish woman walking in Tokyo, a cat waking up its owner in bed, and a group of woolly mammoths charging. These videos generated awe and praise on the Internet, as is common with OpenAI products.
Anis Ayari, an AI engineer and streamer known as Defend Intelligence, was impressed by the quality of the videos and suggested that the tool could potentially be used to create entirely virtual presenters. However, there were also critics who felt the videos were not yet at a realistic level and had glitches.
Sora enters a competitive market, with other players like Google and Stability AI already in the game. YouTube also announced last September that it was developing a tool for creators to make AI-generated videos and background pictures. Despite this, existing AI video tools have not made a significant impact.
French streamer FibreTigre experimented with AI video tools but ultimately ended his usage due to concerns about ethics and the poor quality of the videos. He expressed his belief that viewers would eventually become fatigued with AI and long for authentic content.
In conclusion, the introduction of Sora has sparked both excitement and concern among content creators, with some seeing it as a major breakthrough for the industry, while others have doubts about its practicality and impact on the quality of content. The future role of AI in content creation remains to be seen. – AFP
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