CELEBRATING INNOVATION AND ENTREPRENEURSHIP

South-East Asia’s ecommerce pioneer, LAZADA, organized the fourth edition of the LazMall Brands Future Forum (BFF) on August 31 at Marina Bay Sands Expo & Convention Centre in Singapore.

This annual conference brought together industry leaders, major brand partners of LazMall, and successful homegrown brands from South-East Asia to exchange ideas and innovations. The aim was to enable international brands and top sellers to thrive and provide a unique online retail experience.

James Dong, CEO of Lazada Group, expressed his confidence in the digital commerce industry of South-East Asia. This industry remains a significant driver of the region’s digital economy. As a sign of this optimistic outlook, the monthly active buyers on LazMall have increased more than threefold from 2019 to 2022.

Dong also stressed Lazada’s commitment to developing a sustainable business and highlighted key points from the company’s latest ESG Impact Report of 2023.

Jason Chen, Chief Business Officer of Lazada Group, acknowledged the growing consumer demand for engagement, innovation, and technology across the region. He recognized that this demand presents significant growth opportunities for international and homegrown brands on LazMall.

Over the past year, LazMall has experienced accelerated growth in online traffic, customers, and orders. The customer base has expanded to include new, returning, and loyal consumers.

The LazMall Store Membership Programme plays a crucial role in increasing user value, with over 13 million members as of July 2023. Additionally, LazBeauty Club members contribute 30% of category sales.

Howard Wang, Chief Technology Officer of Lazada Group, shared insights on how Lazada is leveraging emerging technologies to unlock new innovations and enhance customer engagement. Wang unveiled the launch of Lazada’s latest AI-powered and augmented reality application called skin test technology, which is available in all six South-East Asian markets. This innovation allows skincare enthusiasts to conduct a comprehensive diagnosis and analysis of their skin conditions using their phone cameras. Shoppers receive recommendations based on the diagnosis results.

During the panel discussion on the outlook for AI in retail until 2023, conference participants gained insight into the increasing adoption of AI in various retail components, such as digital marketing solutions, demand and inventory forecasting, and distribution. The discussion also emphasized the importance of developing talent and equipping them with the necessary skill sets.

In a separate panel discussion on leveraging the South-East Asian ecommerce ecosystem, panellists highlighted the importance of data-driven solutions for brands and businesses to differentiate themselves in an increasingly competitive omnichannel and complex ecosystem.

The LazMall Brands Future Forum Awards 2023 recognized 24 top-performing brands, including Samsung, Nike, and Unilever, which received the coveted LazMall Brand of the Year Awards for their exceptional performance on Lazada’s flagship stores. Oldtown White Coffee was honored with the LazMall Local Superstar Award for Malaysia.

The LazMall BFF is a significant initiative that contributes to a thriving and healthy ecommerce ecosystem, benefiting the wider regional digital economy. More than 900 participants, including LazMall partners, brand representatives, and top sellers from the region, attended the conference. Participants had the opportunity to explore Lazada’s tools, experiential booths, and participate in breakout sessions.

In the coming months, Lazada will continue to collaborate with international brand partners and homegrown favorites to bring exclusive deals and offers to LazMall’s millions of customers. This month, consumers can enjoy the Lazada 9.9 Mega Brands Sale, which offers value-for-money deals from prestigious brands. They can also benefit from rebates, greater savings, surprise boxes, cashback offers, and free shipping, among other promotions.