KUALA LUMPUR: Julie’s Chinese New Year (CNY) roadshow is back with the Love Letters Prosperity Adventure Roadshow happening at One Utama and Sunway Velocity.
For this festive season, Julie’s is unveiling the new CNY limited-edition Love Letters flavour, the Sesame Eggy Rolls, at the roadshow. Additionally, the limited-edition Love Letters Lemon, which was popular last year, will also be featured at the event at One Utama Old Wing, Ground Floor, until Jan 7.
The festivities will then continue at Sunway Velocity, Ground Floor, from Jan 11 to 14.
Julie’s Biscuits director Tzy Horng Sai says, “Chinese New Year is all about celebrating a fresh start while keeping and preserving traditions. With that in mind, our idea for this event is to take customers through an adventure that is uniquely Julie’s, blending tradition with innovation.”
The new Love Letters Sesame Eggy Rolls offers a different flavor profile with a delightful twist of sweet nutty sesame seeds to the crispy eggy flavor and will be available for purchase at the roadshow or on Julie’s official store on Shopee and Lazada.
“This is an event not to be missed especially if you are a Love Letters fan or if you are just someone who is looking for a meaningful and tasty CNY gift. In addition, as a sign of appreciation to the public for their support towards our Love Letters, we will be giving away a variety of gifts with purchases at the roadshow,” Tzy adds.
Families can look forward to activities at the roadshow such as photo-worthy installations, a coloring booth, and giant-sized Love Letters Tub sculptures designed as art installations.
There will also be a giant Gachapon machine where guests can stand a chance to win the Julie’s 2024 CNY angpau, a pastry mat, Love Letters Plushies among others with a minimum purchase of RM100 in a single receipt.
Customers can expect to receive free angpau packet with the purchase of two boxes of Love Letters Sesame Eggy Rolls, and additional free gifts with purchases of other Love Letters flavors. Additionally, all customers who make a purchase at the roadshow will receive one set of sample pack of Julie’s new products – the Sweet Chili Cheese Sandwich, and Sour Cream and Onion Sandwich.
To get continuous updates on Julie’s latest promotions, contests, and activities, visit its website or follow its social media – www.facebook.com/JuliesBiscuits and www.instagram.com/juliesbiscuits.
