KUALA LUMPUR: Guardian Malaysia has unveiled its largest store in Southeast Asia, located at Mid Valley Shopping Mall in Kuala Lumpur. The new 7,000sqft flagship store aims to provide customers with a revolutionary shopping experience, offering the latest health and beauty trends and catering to ever-changing consumer demands. Priscilla Wu, Managing Director of Guardian Health and Beauty Malaysia and Brunei, expressed her excitement about the new store concept and its potential to symbolize the brand’s growth and success in Malaysia.
According to Wu, the new flagship store reflects Guardian’s commitment to offering the best health and beauty products in the market and providing customers with a superior shopping experience. She emphasized the store’s investment in new product categories that align with evolving consumer demands and trends. Wu also revealed that the store will introduce over 30 new skincare and cosmetic brands, including exclusive offerings.
Among the new brands featured in the store are Tanamera Natural Bath care for bath care products, and exclusive hair care brands from Japan and Korea. The store’s layout incorporates distinct product segments, such as a Clean and Natural Beauty section, a Tweens section for young shoppers, and a Salon-At-Home hair care section powered by L’Oreal. Additionally, a Wellness segment in the Healthcare section focuses on fitness and health-related products.
One of the store’s notable features is its animated LED screen store façade, which is a first for Guardian. The store also incorporates dynamic and interactive digital LED display screens throughout, as well as two interactive pillars with holographic product information and navigation signs. Oral care brands Oral B and Sensodyne will also showcase new concepts at the flagship store.
To celebrate the launch of the flagship store, Guardian is offering exciting promotions and offers for a limited time. Customers are encouraged to visit the store at Mid Valley Shopping Mall in Kuala Lumpur to experience a brand-new way of shopping at Guardian.
