SINCE its inception in 1983, IJM Corp has become a global leader across various sectors including construction, heavy industry, toll and port infrastructure.
In tandem with this legacy, its subsidiary IJM Land, established in 1989, has made substantial strides in property development.
IJM Land’s journey has been nothing short of extraordinary – achieving unparalleled success and progressively ascending in a highly competitive landscape.
This ascent is driven by the enduring allure of real estate as a secure investment and a contributor to sustainable environments.
A cornerstone of IJM Land’s success lies in its commitment to integrity and consumer trust – the bedrock of its value-driven approach that has significantly elevated the property development industry.
As the latest milestone in this remarkable journey, IJM Land introduces the Make A Difference (MAD) campaign, reaffirming its dedication to sustainability and community engagement.
This initiative aligns with and commemorates IJM Corp’s 40th anniversary, reinforcing IJM Land’s pivotal role within the group and their shared vision of a responsible future rooted in a respected past.
IJM Corp boasts a portfolio of award-winning residential projects and integrated townships that have blossomed into thriving hubs of commerce – showcasing vibrant urban developments and bustling local retail scenes.
What sets IJM Land apart is its innovative approach to property development, which extends beyond mere construction and encompasses comprehensive urban planning and sustainable practices.
Over four decades, IJM Land has been contributing significantly to the group’s exponential growth and receiving industry accolades.
This success is attributed to its design philosophy and development approach, seamlessly blending nature and innovation into eco-conscious designs.
Consequently, IJM has solidified its identity as a renowned industry player, defined by an unwavering commitment to customer satisfaction, environmental stewardship, and community uplift with every project.
“We have envisioned the MAD campaign as a new cornerstone in transformative execution and delivery,” says IJM Land chief executive officer Datuk Wong Tuck Wai.
“Our objective is to build sustainable environments infused with positivity that enrich communities and lives. It does not signify the culmination of a journey but rather the inception of a new and promising chapter.”
The MAD campaign’s ethos resonates with IJM Land’s fundamental philosophy of effecting profound transformation. The Say Yes to 4R initiative encapsulates the broader objective to reduce, repair, reuse, and recycle wherever applicable across all projects and townships.
In this campaign, IJM embarks on a renewed commitment to sustainability – featuring immersive eco-centric events and collaborations across diverse regions.
This strategic shift aligns with the evolving real estate landscape, expanding into untapped territories characterised by robust infrastructure and reshaping industry paradigms.
The goal is to amass over 40,000kg of recyclables by mobilising the entire IJM community to stride collectively for 40 million steps – significantly reducing the carbon footprint.
The first 4,000 eco-champions who achieve 10,000 weekly steps – totalling 40 million steps within a week as a united community – will be generously rewarded.
The commitment to environmental stewardship extends further with the campaign’s plan to distribute 4,000 plants – nurturing a greener future.
This year, the developer’s commitment to corporate social responsibility shines through as the community joins efforts to contribute 4,000 hours to clean-up initiatives, organise blood donation drives, visit welfare homes and orphanages, and refurbish homes for low-income families.
“IJM Land stands firm as the vanguard of sustainable development, sowing the seeds of eco-friendly living while harmonising progress with eco-conscious responsibility. Each home we build seamlessly combines aesthetics, comfort, and functionality,” said Wong.
“Today, as we celebrate our parent company’s remarkable achievement and resilience, we pledge to raise the bar alongside our community. A robust demand persists due to these strong underlying fundamentals which will steadfastly support the property market.”
Community empowerment is equally central to the campaign – encompassing community bazaars, support for local enterprises, and community clean-ups that foster inclusivity and uplift marginalised groups.
The developer’s community blueprint not only underlines its commitment to excellence but also emphasises its impact on job creation and support for local businesses.
This comprehensive approach amplifies the far-reaching impact and is poised to resonate for generations.
Augmenting these initiatives are workshops delving into gadget refurbishment, educational discourse on the art of upcycling furniture, and strategic engagements focused on transforming daily actions into potent change agents – making substantial contributions to the cause of environmental preservation.
To mark this significant milestone, IJM Land extends its appreciation to its customers through exclusive promotional packages.
They include over 20 projects and its other ventures spanning the Klang Valley, Penang, Negri Sembilan, Johor, Sabah, and Sarawak.
During the campaign period from Sept 15 to Dec 31, this super savers promotion aims to reimburse a cumulative sum of RM40mil to new homeowners of IJM Land.
Concurrently, it offers four supplementary benefits, all devoid of any monetary obligation, subject to the terms and conditions stipulated within the purview of the respective IJM Land projects.
Additionally, within the campaign period, those enrolled in the exclusively-tiered IJM Land Priority Programme, as existing owners of IJM Land property, will enjoy an extra 0.25% cash rebate for their next property purchase.
This benefit complements the existing percentages corresponding to their platinum, gold, or silver memberships – an expression of appreciation and gratitude from the developer to its loyal residents and homeowners.
For more information, visit ijmland.com
Credit: The Star : Metro Feed
