The state of Sabah in Malaysia plans to enhance its partnership with Singapore Airlines in order to attract more Australian tourists, according to Datuk Christina Liew, the Minister of Tourism, Culture, and Environment. Liew stated that Singapore Airlines and low-cost carrier Scoot have extensive connections with major Australian cities, including Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, and Cairns. She believes that these airlines can contribute to bringing more Australian tourists to Sabah, particularly with the resumption of flight services between Singapore and Kota Kinabalu since April of last year.
Liew, who currently leads the Sabah Tourism Board (STB) team promoting the state in Australia, made these comments after a meeting with Louis Leonard Arul, the Singapore Airlines Australia regional vice president for the Southwest Pacific, held in Sydney. Acknowledging the potential of the Australian outbound market, especially for travelers seeking experiences beyond urban areas and beach vacations, STB is looking into collaborating with Singapore Airlines on a joint campaign.
“To achieve impactful results, our promotional efforts must be consistent and frequent,” Liew emphasized. She stated that Sabah’s key attractions, such as islands, beach resorts, wildlife, local communities, and unique culture, captivate Australians. During her visit to Sydney, Liew also paid tribute at the Sandakan Memorial in Burwood Park. The memorial commemorates the prisoners of war who tragically lost their lives during the Sandakan-Ranau Death March in World War II and was dedicated on August 1, 1993.
Liew explained, “Our visit to the site aims to honor the fallen soldiers of the Death March and further promote Sabah as a preferred holiday destination for their descendants.”
Credit: The Star : News Feed
