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    HomeNewsMalaysiaSarawak Tourism Board to promote state attractions during KL MATTA fair

    Sarawak Tourism Board to promote state attractions during KL MATTA fair

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    KUCHING: The Sarawak Tourism Board (STB) and 16 industry partners will be promoting tourism offerings highlighting Sarawak’s attractions at the Malaysian Association of Tour and Travel Agents (MATTA) Fair in Kuala Lumpur this weekend.

    STB deputy chief executive officer Suriya Charles Buas said the fair’s new exhibition format allowed Sarawak’s arts and crafts to be showcased.

    “With tour operators and non-trade exhibitors strategically placed, visitors to the booth can learn more about the packages offered.

    “They can also shop for Sarawak’s handicrafts that reflect the beauty of our heritage and denote the reason behind Kuching being recognised as a World Craft City by the World Craft Council,” he said in a statement on Wednesday (Aug 30).

    Besides STB, non-trade exhibitors include Sarawak Forestry Corporation, Sarawak Craft Council, Centre for Technology Excellence Sarawak and Borneo Street KL.

    Tour packages on offer include leisure activities, visiting traditional longhouses, diving, kayaking, mountain climbing and tasting Sarawak’s food and beverages.

    Throughout the fair on Sept 1-3, visitors to the Sarawak Pavilion can look forward to sape musical performances and arts and cultural activities.

    They can also take part in a dance workshop and stand a chance to win souvenirs during question-and-answer sessions about places of interest in Sarawak.

    The Sarawak Tourism Board (STB) and 16 industry partners are collaborating to promote the tourism offerings that showcase Sarawak’s attractions at the Malaysian Association of Tour and Travel Agents (MATTA) Fair in Kuala Lumpur during the upcoming weekend. STB’s deputy chief executive officer, Suriya Charles Buas, expressed that the fair’s revamped exhibition format offers an opportunity to display Sarawak’s arts and crafts. He also stated that the booth’s strategic placement of tour operators and non-trade exhibitors will allow visitors to gather more information about the available packages. Additionally, visitors can browse and purchase Sarawak’s handicrafts that represent its rich heritage and are a testament to Kuching’s recognition as a World Craft City by the World Craft Council.

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    Apart from the Sarawak Tourism Board, non-trade exhibitors participating in the fair include Sarawak Forestry Corporation, Sarawak Craft Council, Centre for Technology Excellence Sarawak, and Borneo Street KL. The fair will feature a wide range of tour packages that offer leisure activities, visits to traditional longhouses, diving, kayaking, mountain climbing, and the chance to taste Sarawak’s delectable food and beverages.

    During the fair from September 1 to 3, visitors to the Sarawak Pavilion can look forward to sape musical performances and various arts and cultural activities. They will also have the opportunity to participate in a dance workshop and have a chance to win souvenirs by participating in question-and-answer sessions about the different places of interest in Sarawak.


    Credit: The Star : News Feed

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