If you couldn’t tell by now, we’re pretty Scandi obsessed here at WWW. Our love for Parisian fashion and New York street style knows no bounds, but when it comes to that internet It factor, no one does it like a Scandi girl, and I have proof. I recently went on a trip to Copenhagen, Oslo, and Stockholm, and the style inspo was overwhelming. Everywhere I looked, I saw an outfit or subtle beauty look I wanted to re-create. In all three cities, I spotted dozens of New Balance sneakers, breezy linen pieces, and salon-worthy blowouts. Below, I did my best to sum up every fashion and beauty moment I saw in a 30-product edit, and the result is what I’m calling the “Scandi style starter pack.” It’s chock-full of summer essentials that can easily transition to your fall wardrobe and the beauty products you need to round out the head-to-toe look. Keep reading to shop my Scandi girl–inspired items.
