Elon Musk has renamed Twitter as X.com just a year after acquiring the social media platform for $44 billion. The rebranding process has already begun at Twitter’s headquarters, with conference rooms being renamed, according to The New York Times. Musk has chosen names such as “eXposure,” “eXult,” and “s3Xy” for the new conference rooms. The company has also unveiled a new X logo at its headquarters in San Francisco. The iconic blue bird logo, which had been in use for more than a decade, has been removed from the headquarters cafeteria.
However, the company faced a setback when the San Francisco Police Department halted their attempt to remove the six letters spelling out “Twitter” from the outside of the building, as it was considered “unauthorized work.”
Musk explained the reason behind the rebranding, stating that Twitter will now be an “everything app” rather than just a platform for short messages. He mentioned that the name “Twitter” made sense when the platform was primarily used for 140-character messages, resembling birds tweeting. However, now that Twitter allows users to share longer content, including videos that can run for several hours, Musk believes that the new name reflects the platform’s expanded capabilities.
In the coming months, Musk revealed that the company will be adding features for “comprehensive communications and the ability to conduct your entire financial world.”
The current CEO of Twitter, Linda Yaccarino, also shared her perspective on the new X logo. She stated that X represents the future state of unlimited interactivity, centered around audio, video, messaging, payments, and banking. The aim is to create a global marketplace for ideas, goods, services, and opportunities, powered by AI.
This new concept of an “everything app” is similar to China’s WeChat app. Musk has long been associated with the letter X in his various companies. He co-founded x.com in 1999, which later became PayPal. In 2017, he repurchased the domain x.com from PayPal, citing sentimental value. The domain now redirects to Twitter.
In a memo to employees, Yaccarino revealed that they would be working on new features in the areas of audio, video, messaging, payments, and banking.
