After nearly two decades, Elon Musk has announced a rebranding of Twitter, renaming the platform as X and unveiling a new logo. The logo, a stylized white X on a black background, now appears on Twitter’s website, while the blue bird logo remains on the mobile app. Musk’s intention is to transform Twitter into an “everything app” similar to China’s WeChat, offering a range of services beyond social media, such as peer-to-peer payments. Some experts believe that the rebranding is merely a way for Musk to assert his ownership and influence over the company. While the new logo has received mixed reactions from users, there are concerns that the rebranding could undermine years of Twitter’s name recognition and make it more difficult for users to find and access the app. Additionally, the move to rebrand Twitter as X could present legal complications, as the letter X is already widely used and trademarked by other companies. Despite these challenges, Musk’s vision for Twitter as an “everything app” appears to be focused on building a brand around his empire, including SpaceX, connecting the X branding more closely to his various ventures.
