Samsung Electronics Malaysia is partnering with Good Vibes Festival (GVF) for their upcoming event on 21-23 July 2023. The collaboration aims to inspire Gen Z through music, lifestyle, and entertainment.
According to MIDia Research, 85% of 16 to 19-year-olds consider music as an important part of their lives. This is not surprising as Gen Z grew up with social media and the Internet, allowing them more opportunities for self-expression.
Elaine Soh, Chief Marketing Officer for Samsung Electronics, expressed her excitement about the collaboration:
“Samsung Malaysia is thrilled to be part of GVF to inspire Gen Z through music, lifestyle, and entertainment, in what will be the most epic party of their young lives. GVF celebrates our contemporary culture and drives the local entertainment industry. This stands for revolution, which is what drives Samsung forward when it comes to tech and innovation.”
Samsung is working closely with GVF to enhance the experiences of Gen Z. This collaboration with GVF marks Samsung Malaysia’s entry into the music industry, and we can expect more initiatives like this in the future.
Furthermore, Samsung is offering various rewards and prizes, including 3-day VIP tickets, exclusive side-stage viewing passes, merchandise, VIP access, and Ferris Wheel ride tickets. To participate, interested individuals can register their interest through this link.
Upon registration, participants should post their picture on Instagram with the hashtag #GalaxyS23MYGVF2023, and tag both @SamsungMalaysia and @GoodVibesFest. It is important to ensure that their profiles are public. Winners will be announced in due course.
In addition, Samsung is offering a 15% discount on GVF tickets for Samsung Members and providing Designated Express Lanes for Samsung Galaxy phone users. They will also have exciting activations with freebies and merchandise to win during the festival. And to make the experience even more convenient, festival-goers can enjoy free buggy rides at the entrance.
What are your thoughts on this news? Are you excited about GVF? Stay tuned for more information like this at TechNave!
