AUSTIN (Reuters) – Amazon Web Services (AWS), the cloud division of Amazon, is positioning itself as a leader in artificial intelligence (AI) by focusing on competitive pricing, according to Dilip Kumar, the vice president overseeing its applications group. He emphasized that the cost of operating and training AI models like ChatGPT is significant, but AWS is dedicated to reducing these costs for its customers.
Notably, AWS and Google both have proprietary chips for AI, giving them an advantage in the market. However, AWS faces stiff competition from Microsoft and Google, who have promoted their own proprietary technology in the AI space.
While Amazon’s Titan AI models are not as well-known as Microsoft-backed OpenAI’s GPT series or Google’s PaLM, Kumar highlighted other advantages of AWS, including its unique approach to privacy and accuracy. These factors are increasingly important as concerns grow around data confidentiality and the potential for incorrect information generated by AI.
Furthermore, Kumar pointed out that AWS has a larger customer base, with companies of all sizes already storing their data on the platform. This existing user base gives AWS a compelling advantage when it comes to utilizing its AI technology.
In addition to its own AI capabilities, Amazon is also partnering with prominent startups, similar to Google, to offer customers a wide range of choices.
Despite its ambitions in the AI space, Amazon has faced economic uncertainties and a slowdown in cloud revenue growth. Kumar acknowledged that companies, including Amazon, are currently operating on tight budgets for 2024.
Credit: The Star : Tech Feed
