(Reuters) – iPhone maker Apple announced on Tuesday that it will be hosting a special event called “Scary Fast” on October 30th. This event is expected to unveil new Mac devices that are equipped with a faster M3 chip, as reported by various media outlets. Unlike Apple’s usual morning events, this event will take place at 5 pm Pacific Time (8 pm EST).
Back in June, Apple introduced an updated version of the MacBook Air with the new M2 chip, priced at $1,299. This came one year after the company had previously upgraded the 13-inch MacBook Air with the same processor.
This upcoming event has generated significant anticipation among Apple enthusiasts and technology enthusiasts alike. Many are eagerly awaiting the possible release of new Mac devices that are expected to surpass the performance capabilities of previous models. The adoption of the M3 chip is expected to further enhance the overall speed and efficiency of Apple’s products.
Apple’s foray into developing its own chips is not new. The company transitioned from Intel processors to its own proprietary designs in 2020, starting with the introduction of the M1 chip. Since then, Apple has continued to advance its chip technology, leading to the highly anticipated release of the M3 chip.
As Apple enthusiasts eagerly wait for the “Scary Fast” event, industry experts speculate on the potential features and improvements that the new Mac devices may offer. With the incorporation of the M3 chip, users can possibly expect improved processing power, faster multitasking capabilities, and enhanced graphics performance.
The “Scary Fast” event holds immense importance for Apple as it continues to establish itself as a leader in the technology industry. The company’s ability to develop and integrate its own chips not only allows for greater control over hardware and software integration but also paves the way for innovative advancements in performance and energy efficiency.
Apple’s move towards hosting an evening event highlights the significance it places on the product reveals and the impact it hopes to make. As the event draws closer, excitement continues to build within the tech community, with many eagerly awaiting the official announcements and demonstrations that Apple has in store.
As the technology landscape evolves and consumers increasingly prioritize speed and performance, Apple’s continued commitment to pushing boundaries and delivering cutting-edge products solidifies its position as a frontrunner in the industry.
Reporting by Akash Sriram in Bengaluru and Stephen Nellis in San Francisco; Editing by Krishna Chandra Eluri
