NEW DELHI (Reuters) – Alphabet Inc is set to commence manufacturing operations in India and has plans to collaborate with both international and domestic manufacturers for the production of Pixel smartphones within the country. The initiative will begin with the manufacturing of Pixel 8 smartphones, which are slated to be launched in 2024. This announcement was made by an executive during the ninth edition of the Google for India event.
Alphabet Inc, the parent company of Google, recognizes the potential of the Indian market, which is one of the world’s largest smartphone markets. By manufacturing locally in India, Alphabet aims to tap into the growing demand for smartphones in the country and enhance their presence.
Manufacturing smartphones within India offers several advantages, including reduced import costs and quicker access to the Indian market. The collaboration with international and domestic manufacturers will also help generate employment opportunities, boost the local economy, and contribute to the “Make in India” initiative promoted by the Indian government.
The decision to produce Pixel smartphones in India aligns with Alphabet’s strategy to diversify its manufacturing base beyond just China. This move comes amidst global supply chain disruptions and trade tensions affecting the production and availability of electronic devices. By expanding manufacturing capabilities to India, Alphabet aims to minimize disruptions and ensure a steady supply of smartphones to meet the demand.
The Pixel smartphones, known for their advanced features and high-quality cameras, have gained popularity among consumers worldwide. By manufacturing them locally in India, Alphabet aims to make the devices more accessible and affordable to the Indian market.
Alphabet’s decision to invest in manufacturing in India highlights the country’s growing importance as a hub for technology and innovation. India’s large population, increasing internet penetration, and rising disposable incomes make it an attractive market for tech companies.
This move also reflects Alphabet’s commitment to supporting the Indian government’s initiatives and its vision of a digitally empowered society. Through collaborations with local manufacturers, Alphabet aims to contribute to the growth of the Indian smartphone industry and encourage indigenous production.
As the Indian smartphone market continues to thrive, Alphabet’s decision to manufacture Pixel smartphones locally is expected to strengthen their market presence, increase affordability, and provide a significant boost to India’s manufacturing sector.
It will be interesting to see how this manufacturing initiative unfolds and how it impacts the Indian smartphone market in the coming years.
(Writing by Tanvi Mehta; Blassy Boben; Editing by Muralikumar Anantharaman)
