In a new move, Instagram, owned by Meta Platforms, is set to introduce its branded content tools to Threads, as reported by Axios. This update is expected to enhance the functionality of the messaging app and provide new opportunities for creators and businesses to collaborate.
According to sources, the integration of branded content tools into Threads will allow users to seamlessly create, share, and monetize their content within the app. This development comes as part of Instagram’s ongoing efforts to expand its creator economy and offer a more immersive experience for its users.
Currently, the details regarding the timeline of this integration and the specific features that will be available on Threads are scarce. However, industry experts speculate that this move will likely strengthen Instagram’s position in the highly competitive social media landscape.
Mrinmay Dey, reporting from Bengaluru, states that Meta Platforms’s Instagram aims to continually innovate and improve its offerings to maintain its popularity among users and attract new audiences. This recent move to bring branded content tools to Threads demonstrates Instagram’s commitment to staying ahead of the curve and meeting the evolving needs of its diverse user base.
Image Source: The Star
Reporting by: Mrinmay Dey
Editing by: Savio D’Souza
Credit: The Star : Tech Feed
