(Reuters) – Meta Platforms plans to launch a web version of its microblogging app Threads early next week, the Wall Street Journal reported on Sunday, citing people familiar with the matter.
Meta Platforms, the parent company of social media giant Facebook, is set to debut a web version of its microblogging app Threads. According to the Wall Street Journal, the launch is scheduled to take place early next week. The news comes from sources familiar with the matter.
Threads is a standalone app developed by Meta Platforms that aims to offer users a more focused and private space for conversation, allowing them to seamlessly share photos, videos, and messages with close friends. Until now, the app has only been available on mobile devices.
By expanding Threads to the web, Meta Platforms is looking to increase accessibility and reach a larger audience. This move follows Meta’s recent push to expand its suite of products and services beyond its flagship Facebook platform, diversifying its offerings and capturing more market share.
Currently, Threads allows users to share personalized status updates, photos, and videos with their selected friends. It also includes features like an auto-status update, which automatically shares the user’s location and battery life with their friends. The web version of Threads is expected to include similar functionalities and provide users with the convenience of accessing the app on their desktop or laptop devices.
Meta Platforms’ decision to launch a web version of Threads aligns with the growing trend of social media companies expanding their product offerings to cater to different user preferences and habits. With the rise in remote work and increased reliance on digital platforms, having a web version of the app allows users to seamlessly transition between devices and easily access their conversations and media.
The launch of Threads on the web will provide Meta Platforms with an opportunity to attract new users and potentially retain existing users who prefer using desktop devices for their online activities. It also opens up new monetization possibilities for the company by offering targeted advertising options and exploring additional revenue streams.
As the demand for private and secure communication channels continues to grow, the expansion of Threads to the web could position Meta Platforms as a leader in this space. By leveraging its user base and brand recognition, the company has the potential to establish Threads as a popular choice among users looking for an alternative to mainstream social media platforms.
Meta Platforms’ foray into the web version of Threads reflects its ongoing commitment to innovation and product diversification. With the launch expected in the coming week, the company aims to capture a larger market share and further solidify its position as a key player in the social media landscape.
Reporting by Gokul Pisharody in Bengaluru; Editing by Christian Schmollinger
Credit: The Star : Tech Feed
