(Reuters) – Social media company X, formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform’s timeline to attract new followers, Axios reported on Tuesday, citing an email to advertising clients.
Promoted accounts, or “Follower Objective” ads, generate more than $100 million annually in global revenue for X, according to the report.
X did not immediately respond to a Reuters request for comment.
Advertisers largely rely on promoted follower ads to drive business on the platform and target certain audiences.
CEO Linda Yaccarino, the former advertising chief at NBCUniversal, has been trying to rebrand the company’s image since she started as CEO on June 5 and bring back advertisers who left the platform after Elon Musk’s changes.
(Reporting by Samrhitha Arunasalam in Bengaluru; Editing by Shounak Dasgupta)
Social media company X, previously known as Twitter, has made a significant decision that will impact its advertising practices. According to a report by Axios, X will no longer allow advertisers to promote their accounts within the platform’s timeline to attract new followers. This change was communicated to advertising clients through an email.
Promoted accounts, also known as “Follower Objective” ads, have been generating over $100 million in global revenue for X every year. However, with this new development, advertisers will have to adapt their strategies to reach their target audiences and drive business on the platform. This decision could potentially have a significant impact on X’s advertising revenue.
Despite the significance of this decision, X has not yet responded to a request for comment from Reuters. It is unclear why the company has chosen to discontinue the practice of promoting follower accounts. This decision will affect advertisers who relied on this feature to attract new followers and engage with specific audiences.
Linda Yaccarino, the CEO of X and former advertising chief at NBCUniversal, has been working towards rebranding the company’s image since assuming her position on June 5. Yaccarino aims to attract advertisers who may have left the platform following changes made by Elon Musk. It remains to be seen how this decision will impact the company’s efforts to regain advertisers’ trust and bring them back to the platform.
In summary, X, formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform’s timeline to attract new followers. This decision will have an impact on the company’s advertising revenue, as promoted accounts generated over $100 million annually. X’s CEO, Linda Yaccarino, has been working on rebranding the company and attracting advertisers who left the platform after Elon Musk’s changes. X has yet to comment on this recent development.
Credit: The Star : Tech Feed
