BERLIN (Reuters) – Porsche has announced plans to incorporate various Google apps, including Google Maps and Google Assistance, into its upcoming cars.
In January, Porsche revealed its intention to fully integrate Google software into its car cockpit. This came after the end of its collaboration with Volkswagen’s Cariad unit on software research and development.
Major automakers such as General Motors, Renault, Nissan, and Ford have already utilized embedded Google technology in their vehicles through the Google Automotive Services (GAS) package. This package offers a range of features, including Google Maps, Google Assistant, and other applications.
Porsche’s move to integrate Google software demonstrates the company’s commitment to enhancing the driving experience and incorporating cutting-edge technology into its vehicles.
By leveraging Google Maps, drivers will have access to highly detailed and up-to-date maps, which can help improve navigation and route planning. Google Assistant will provide drivers with voice-activated assistance and enable hands-free control of various in-car functions.
In addition to these features, Porsche’s integration with Google Play will allow users to download and access a wide range of applications, enhancing entertainment and connectivity options for both drivers and passengers.
The collaboration with Google not only benefits Porsche and its customers but also highlights the increasing intersection between the automotive and technology sectors. As vehicles become increasingly connected and reliant on software, partnerships with tech giants like Google are instrumental in shaping the future of mobility.
Porsche’s decision to integrate Google software follows a trend in the industry, with other automakers also seeking to incorporate advanced technologies and digital services into their vehicles. As customers’ expectations evolve, car manufacturers are actively exploring partnerships with tech companies to stay competitive and meet consumer demand.
With the integration of Google apps, Porsche aims to provide its drivers with seamless connectivity, enhanced navigation capabilities, and a more personalized driving experience. The collaboration between Porsche and Google marks another step towards the future of smart and connected cars.
Reporting by Victoria Waldersee; editing by Matthias Williams
