AI-based tools have made it increasingly easy to generate content, but social networks are taking action to address the issue of deepfakes and other AI-generated content. TikTok has introduced a new tool that will tag such content, making viewers aware of its creation process.
In early 2021, deepfakes featuring Tom Cruise gained attention on TikTok. Deepfakes use deep generative methods to manipulate a person’s voice and appearance. These videos often appear highly realistic, leading to confusion among users who may mistake the content as genuine. Until now, creators of such content were not required to inform viewers about the involvement of AI in their videos.
However, TikTok has changed this. The platform has launched a new label that will be applied to videos generated by artificial intelligence. Creators are encouraged to use this label on content that has been completely generated or significantly edited using AI, as stated in the official announcement.
This new feature ensures compliance with the synthetic media policy introduced by TikTok in March. The policy mandates the labeling of AI-generated content that contains realistic images, audio, or video. The purpose is to provide viewers with context and prevent the spread of misleading content. Failure to comply with this rule may result in the removal of the creator’s content from the app.
While it is up to the creators to add the tag themselves, TikTok has been developing an automatic recognition system for such content. The platform plans to apply an “AI-generated” label automatically to videos detected as edited or created with AI. Moreover, TikTok has updated its guidelines for Effect House creators, renaming TikTok AI effects to include “AI” and specifying the use of corresponding effects labels.
The Meta group is also working on a similar feature to notify viewers about AI-generated content, and other platforms are expected to follow suit.
These new features not only serve as a strategy to combat deepfakes but also fulfill the obligations set by Europe’s Digital Services Act. Since August 25, this European regulation requires sites and tech players to label AI-generated content to ensure transparency.
In June, the European Parliament adopted legislation to regulate the use of artificial intelligence, known as the “AI Act.” The finalization of this act is expected by the end of the year after discussions between the Parliament, the Commission, and the Council of the European Union. China has also implemented interim regulation called Generative AI Measures, focusing on artificial intelligence. In Washington, discussions are underway to determine the regulation of these new internet technologies leading up to the 2024 US presidential election.
– AFP Relaxnews
Credit: The Star : Tech Feed
