Social media platform X to launch new premium subscriptions soon, says Musk

(Reuters) – Social media platform X, formerly known as Twitter, is set to introduce two new premium subscription levels, according to a post by Elon Musk on X on Friday.

Musk, who is the owner of X, announced that one of the tiers will offer all features but without a reduction in ads, while the other tier will be more expensive but without any ads.

These new subscription options come as X looks for additional revenue sources and ways to enhance user experience.

The lower-cost tier will provide users with access to all the features currently available on X, but without the benefit of an ad-free experience. This tier is apparently aimed at those individuals who are willing to pay a lower price and are not too concerned about the presence of ads.

On the other hand, the more expensive tier will offer an ad-free experience, catering to users who are willing to pay a higher price to enjoy an uninterrupted browsing experience.

It remains to be seen how these new tiers will be received by X users. The introduction of premium subscriptions is a departure from the platform’s traditional free model, and it is yet to be determined whether users will be willing to pay for these enhanced features.

The announcement of the premium subscriptions has sparked speculation about X’s future plans and potential further monetization efforts. It raises questions about whether X will introduce additional subscription tiers or if this is the first step towards a fully paid platform.

This move follows a recent trend in the tech industry, where many platforms are exploring alternative revenue streams beyond advertising.

As X formally launches these new premium tiers, it will be interesting to observe the response of its user base and the impact on the platform’s financial performance in the coming months.