US online sales in Amazon's Prime Day rise to $12.7 billion – report

(Reuters) – The latest data from Adobe Analytics has revealed that online sales in the United States during Amazon.com’s Prime Day shopping event have increased by 6.1% compared to last year, reaching a strong total of $12.7 billion. This surge in sales can be attributed to Americans searching for more bargains and discounts on the popular e-commerce platform, especially as they are feeling the impact of inflation.

On the second day of the shopping extravaganza, shoppers spent a significant $6.3 billion, proving that the allure of deep discounts on various products like toys and appliances was compelling enough to entice customers who have been cutting back on non-essential purchases due to rising rental costs, mortgage rates, and food prices.

Earlier data from Adobe had already indicated a positive trend in online sales during the first day of Prime Day, with a nearly 6% increase to $6.4 billion compared to the previous year. This demonstrates the lasting popularity and influence of this annual shopping event.

(Reporting by Granth Vanaik in Bengaluru; Editing by Arun Koyyur)