(Reuters) – Warner Bros Discovery said on Monday it would restructure its advertising sales division including the leadership team, as the entertainment major seeks to address a downturn in ad demand.
Advertising agency partners will now work with dedicated sales leaders and teams providing them with direct access to a variety of brands under the company’s umbrella.
In the new leadership structure, Jon Diament will lead the ad and partner strategy, while Ryan Gould will take on a newly created role to head the digital team to oversee the company’s advertising, programmatic sales and data strategy.
(Reporting by Zaheer Kachwala and Akash Sriram in Bengaluru; Editing by Vinay Dwivedi)
Credit: The Star : Tech Feed
