(Reuters) – Social media platform X, formerly known as Twitter, announced on Tuesday that it will be testing a new subscription model that includes a $1 annual fee. This fee will cover various features such as posting content, replying to posts, liking posts, reposting, quoting other accounts’ posts, and bookmarking posts.
The main objective behind the introduction of this new model, named “Not A Bot”, is to tackle the ongoing issue of bots and spammers on the platform. By implementing a paid subscription, X hopes to deter these automated accounts from engaging in malicious activities.
According to X, the membership fee will serve as a deterrent for bots and spammers who typically operate with little to no cost. It is expected that by requiring a small monetary commitment, these malicious accounts will be less likely to create trouble on the platform.
With the new subscription model, X aims to improve the overall user experience by reducing the presence of spam and fake accounts. By charging a minimal annual fee, they aim to make it unfeasible for bots and spammers to operate at scale on their platform.
While the $1 subscription fee may seem nominal, it is a strategic move on X’s part. By keeping the amount low, the platform aims to encourage large numbers of users to subscribe, resulting in a significant reduction in the presence of bots and spammers.
This is an important step for X to maintain a safe and authentic environment for its users. Over the years, Twitter has faced criticism for its inability to effectively address the issue of spam and automated accounts. With this new subscription model, X hopes to turn the tide and provide a more reliable and enjoyable experience for its users.
Although the new subscription model is in its testing phase, it has already garnered attention and generated significant discussion among both users and industry experts. Many are curious to see how effective this approach will be in combating the persistent problem of bots and spammers on social media platforms.
Twitter’s decision to introduce a subscription model comes after several social media platforms have explored alternative revenue streams beyond traditional advertising. By diversifying their income sources, these platforms aim to not only enhance their financial stability but also improve user satisfaction and maintain a healthier online environment.
Shubhendu Deshmukh reporting in Bengaluru; Editing by Subhranshu Sahu
